1. Team name: WebView®, Incorporated

2. First Product: CareCam™

3. Mission and Vision

Mission:
To provide trust and ease of mind to working families through real-time video in child-care centers with secure web technology.
We are committed to providing our customers with:
· Ease of mind - parents can see their child at any time during the day.
· An assurance of security through all interactions with our technology, especially using the remote video connection.
· An assurance of privacy - information important to you never leaves our environment.
· A great Internet experience - a clear, high-quality, instantaneous view of your child.
· Easy to use interfaces - it must be intuitive to all our customers.

Vision:
To become the global provider of real-time, interactive experiences utilizing the latest technology.
We will strive to:
· Maintain high ethical standards.
· Set standards for security and privacy.
· Provide our customers with cost effective solutions.
· Build from the Internet into emerging communication technology.

4. SWOT Analysis:
Strengths:
· Good focused product and offering.
· Servicing a real need in the industry and society.
· Clear opportunities for revenue in the near term.
· Have secure, working technology.
· Enough budget to start.
· Small, flexible, and trustworthy team that can adjust to market changes.
· Low development costs, low maintenance once deployed.

Weaknesses:
· New to the market - must establish brand and quickly differentiate.
· Need to establish customer base fast - not a lot of capital for on-going operations.
· Licensing issues that we need to resolve?

Opportunities:
· Large, untapped target market in daycare industry with growth potential
· Limited competition focused on daycare
· First in local market
· Revenue potential coming from daycare and/or parents.
· Expand market focus into other web viewing capabilities
· Expand technology platforms beyond Internet:
· Handheld (Palm Pilot)
· Set top box (for television)
· Grow server hosting capabilities into other Internet markets
· E-commerce hosting
· Use e-commerce to transact business with customers

Threats:
· Lots of competition with capabilities that are servicing broad ranges of customers.
· National vs. Regional competition
· More resources and exposure
· Low barriers to entry.
· As technology gets cheaper, this service becomes free.
· How do we differentiate ourselves?
· Emerging technologies that are not on our radar screen
· Dangerous market from a security and privacy standpoint - one mistake and reputation is ruined.
· Legal and regulatory issues.

Leverage:
·

Constraints:

Vulnerability:

Problems:

6. Competitive Positioning:

· Open with some examples
· Mac vs. PC - Product
· Dell model/Egghead - Place
· Packard Bell - Pricing
· Netscape - Promotion
· Introduce competitive positioning models from text or elsewhere:
· SWOT
· Identification of competitors: Market/Product Matrix
· Discuss competitive positioning for CareCam™.